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In my 30 years of fundraising leadership experience creating strategies for meeting financial goals and meeting people for the money they could give, a discontent grew in my heart.  I felt pressure to get the money with no time to learn of donor interest.

Interviewing 1,000 donors throughout the country for campaign studies I learned how much people want to help and be counted.  I became aware of how much is missed when money is the only thing that counts.  I began to pay attention to my own giving and how I felt when I experienced this money-focused behavior.  

At the same time I noticed that executives and board members expressed how they hated to “ask” for money.  How can donors have meaningful giving experiences when the culture inside the organization is one of resistance to asking for money? The culture is what we do and how we experience it. How does it feel when no one is embracing the benefits of fundraising?  It makes sense that when focused on money no one is sharing the benefits of the mission.  The human experience of community building and its benefits are missing.  It is one reason donor renewal is so low in most organizations.

Could I influence a change in how we experience fundraising from the donor’s perspective as well as the organizations’s leaders, and for fundraisers who are valued only for the money they raise? 

Creating a shared culture of partnership where donors, leaders, executives, and staff feel belonging and connection within the organization for the mission we all support became my vision.  All nonprofit organizations are formed from community need and grow in service as people from the community and the organization (staff and board) work and support that need.

Using my experience and passion for serving our communities I organized Renewable Philanthropy, LLC and created the Mission Centered Fundraising system as a way for refocus fundraising energy from money to mission (community need and benefit). For a look at my experience Click here for my full resume.


These are values that support a successful culture, inspiring donors to renew:

Cooperative and collaborative culture in which information is shared and donors become partners in serving the mission

As members of the giving community Donor’s renewal is valued.

Mission is the end goal… and Money is the means of serving the mission

Meaningful Connection with the mission happens with information on how donors' gifts benefit the community.  

Donors are valued as generous people who want to serve their community and need to experience reciprocity for their generosity.        

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      The amount of time spent getting new donors and leaving relationships behind has a high cost to organizations in money and community relationships.  This is also true when fundraisers’ job turnover is 24 months or less.   The rewards for renewing donors annually affirms their commitment to the mission and joy in the giving experience.  Very few organizations today focus on the joy of giving and the benefits of authentic relationships.

      Real relationships are more than strategies.  Partnerships are more than transactions.  Commitment to donor happiness and real interactions is possible and will take a fundraising program to the next level.

      Building relationships is noticing the person who makes the gift

      Meaningful connections with the donor and their desire to be seen and to feel the importance of their participation is reciprocity for the donor.

      Meeting a community need is the reason a person makes a gift

      For a variety of reasons a person supports a mission. It is important their reason is known and the organization connects with a donor’s reason for giving.  

      For the donor serving the mission is more important than the money

      Organizations feel the need for the money.  Donors want to connect with the mission and feel the reciprocity and the joy of their connection.

      Partnership, collaboration, and cooperation provide the perspective to successfully serving the mission.  

      Philanthropy and fundraising join together at Renewable Philanthropy to respect the joy of giving and serving the mission.  

      Promise to the Fundraiser

      I will partner in a thoughtful and creative process that inspires the fundraiser to maximize professional potential in fundraising.

      A professional coaching relationship that includes an agreement with defined goals and responsibilities for each person.