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In my 30 years of fundraising leadership experience creating strategies for meeting financial goals and meeting people for the money they could give, a discontent grew in my heart.  I felt pressure to get the money with no time to learn of donor interest.

Interviewing 1,000 donors throughout the country for campaign studies I learned how much people want to help and be counted.  I became aware of how much is missed when money is the only thing that counts.  I began to pay attention to my own giving and how I felt when I experienced this money-focused behavior.  

At the same time I noticed that executives and board members expressed how they hated to “ask” for money.  How can donors have meaningful giving experiences when the culture inside the organization is one of resistance to asking for money? The culture is what we do and how we experience it. How does it feel when no one is embracing the benefits of fundraising?  It makes sense that when focused on money no one is sharing the benefits of the mission.  The human experience of community building and its benefits are missing.  It is one reason donor renewal is so low in most organizations.

Could I influence a change in how we experience fundraising from the donor’s perspective as well as the organizations’s leaders, and for fundraisers who are valued only for the money they raise? 

Creating a shared culture of partnership where donors, leaders, executives, and staff feel belonging and connection within the organization for the mission we all support became my vision.  All nonprofit organizations are formed from community need and grow in service as people from the community and the organization (staff and board) work and support that need.

Using my experience and passion for serving our communities I organized Renewable Philanthropy, LLC and created the Mission Centered Fundraising system as a way for refocus fundraising energy from money to mission (community need and benefit). For a look at my experience Click here for my full resume.


These are values that support a successful culture, inspiring donors to renew:

Cooperative and collaborative culture in which information is shared and donors become partners in serving the mission

As members of the giving community Donor’s renewal is valued.

Mission is the end goal… and Money is the means of serving the mission

Meaningful Connection with the mission happens with information on how donors' gifts benefit the community.  

Donors are valued as generous people who want to serve their community and need to experience reciprocity for their generosity.        

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