Welcome to the first step of the gift increase challenge! Here is your first action:
Make a list of the 2017 donors who haven’t given yet this year.
Prioritize the list based on how many gifts each donor has given. Fore example, someone who has given 5 gifts would go higher on the list than a donor who has given 1 gift. Count only gifts given in 2016 or later.
Learn as much as you can about your donors from this data. Make notes next to each person on the list if anything jumps out at you. Think of what you could learn from donors who already have confirmed interest in the mission.